Saturday, June 13, 2009

Reese Witherspoon In Bloom

Reese Witherspoon has created a fragrance called "In Bloom" — it will be sold exclusively through Avon, beginning November, 2009. Of the scent, she said: "I was really drawn by white flowers to get that sense of a steamy night somewhere in the South. Definitely gardenia is a big thing for me because my father — every Mother's Day or on my birthday — would buy small bouquets or corsages for my mother and I. And my mother always wore beautiful white-flower perfumes, so as a young girl, that was my idea of femininity. It's indicative of where I am today. I'm feeling very strong and independent and so happy. The fragrance really captures that feeling — it's very sensual, very romantic and alluring." Ahh, Reese — she really has it all. I can't wait to find out if it really smells as great as it sounds!

The photos were taken at the Four Seasons in NYC last week. The last picture is one of the ads.

Photos: WireImage. Ad: Courtesy Photo.


Shoeaddict said...

I'm from the south and I LOVE Gardenias. I can't wait to smell this.

Alya said...

Celebrity perfumes.. will they ever end?

I'm tempted to try this one out though, because of the gardenias.

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