Underwear ads are no longer the sole propriety of David in the Beckham household. Victoria Beckham lounges provocatively in the new Emporio Armani underwear ad campaign. The black & white ads were shot by Mert Alas and Marcus Piggott and will begin appearing in the February issues of fashion magazines, as well as on Billboards in New York, London, Rome, Paris, and Tokyo.
What I'm wondering is who is the target market for these ads? Most people I know would actually want to not buy underwear modeled by Posh Spice.