Last night, Aug 12, the eclectic Swedish fashion label Odd Molly presented their first-ever runway show in the US at Skybar at Hotel Mondrian in West Hollywood. The roof runway was bedecked with flowers as the models strutted down the catwalk with the evening sunset behind them, the dusky backdrop adding a further magic to Odd Molly's unique creations. The evening was hosted by Daryl Hannah, who wore a lovely cotton dress with a simple wrap, looking at once casual and glamorous.
Odd Molly has been a fashion favorite in Europe for years. In America, a few pieces have been offered through Anthropologie, and even this glimpse into the world of Odd Molly has endeared the label to the fashion-forward. Designers Karin Jimfelt-Gahatan and Per Holknekt opened the company's Los Angeles office just a few weeks ago, and it is highly likely that next year Odd Molly will be on everyone's radar.
To summarize the style aesthetic of Odd Molly is no easy feat. I think of it as "Sweet Swedish Farmgirl meets Brigitte Bardot."
Odd Molly creations are whimsical and fresh, pretty, quirky, and yes — at times odd, in the best way. The Spring 2008 collection on show last night was filled with breezy print sundresses that have become an Odd Molly signature, complete with lace, embroidery, and unusual color combinations, as well as swimsuits, sweaters, skirts, blazers, and so on. Perhaps the one connecting thread in all Odd Molly clothes is that there is an irrepressible sense of fun and joie de vivre. This label is for the young and carefree, not for the stuffy and set in their ways.
The Fall and Winter 2007 collections can be viewed online at OddMolly.com and should be arriving at a boutique near you very soon.
Photos: Daryl Hannah, WireImage. Odd Molly runway image, Associated Press. Odd Molly PR images, invitation to the fashion show. Odd Molly Dress image, Fall 2007 Collection, OddMolly.com.
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